Auto insurance steering isn't us vs. them, it's about you

Earlier in the River City Auto Body article archive, we shared two 'myth-buster' articles on auto insurers steering claim repairs to a shop of the insurer's choosing. They can't require you to go anywhere for your repair: It's your vehicle. Yet they may attempt to sway your decision by suggesting a collision repair shop, and that's legal – mostly.

We work with a lot of insurers. They're an important part of protecting your vehicle investment and your peace of mind. Not to mention your wallet. River City Auto Body recognizes the valuable role your insurer plays in your life, and how they can make or break our business. Insurers work with the same auto repair shops every day. And since you, as a driver, aren't likely to have that much experience with getting collision damage repaired quickly or cost-effectively, you probably appreciate any effort the insurer makes to help you through the crisis.

The suggestions they make are in that spirit: The spirit of helping you. However, the insurance industry is, as a business, committed to cost savings. Those two concepts can be contradictory. To put it another way, the insurer works for its shareholders or policy owners (in the case of a mutual company). River City Auto Body works for you.

Something to consider… A 2016 J.D. Power and Associates study indicates consumers are more apt to shop for a new carrier after they've had a claim, whether they're happy with the claim response or not. So, if the insurer possibly will lose you anyway, what would their incentive be to do anything but cut its repair costs?

That survey indicated you are more likely to stick with them after a claim when you rank highly your experience in these 10 areas:

— Answering all customer questions
— Managing expectations regarding the settlement
— Expressing genuine concern
— Avoiding negotiated settlements
— Providing flexible appraisal appointments
— Returning phone calls
— Sharing information between representatives
— Providing proactive updates
— Ensuring customer is at ease with claims process
— Giving customers a time line and meeting it

Who delivers that level of individualized, face-to-face service, the insurer? Or the shop doing your repair? When River City Auto Body does right by you, we're actually helping the insurer keep customers. Our commitment to your satisfaction with our work is how we ensure referrals and repeat customers.

 

 Photo by Dmitry Kalinovsky, used with permission.